Marketing Your Travel Blog On Social Media
Just because you’ve already published your first post doesn’t mean that your travel blog is all set. No, even if you posted about 100 blogs on your site, doesn’t mean your blog is all set. It still needs one more thing. Want to know what that one thing is? Social media exposure, that’s what.
Nobody sets up a blog just so they can call themselves a blogger. People who had the guts to set up a blog are people who are seeking exposure. They want people to notice their work. They want people to come to their site and read what they have taken hours or even days to write.
Despite that, I find it odd that lots of bloggers avert from social media marketing. I think it’s probably because they are self-conscious. They want people to visit their blog but they are not sure if they want people they know to actually read their blog.
That makes sense. I mean, if people reject their stuff then that would fine, but if the people they personally are the ones who had something negative to say about their blog then that would wreck their hearts.
You see, blogging is quite narcissistic. Think about it. When you blog, you write about your experiences, your expertise, your feelings and so on. Your blog is all about you. It is all about what you see yourself to be.
Perhaps, people are not ready to face the reality that other people may not agree their self-reflection. Maybe that’s the reason not so many bloggers use social media as a marketing tool. Maybe, but whatever it is that’s keeping them from using social media, they have to get over it as some point, because every blogger has a dream. They dream of having a successful blog.
They are going to get over it soon. You’re going to get over it soon. In the meantime, here are some tips on how you can market your travel blog on social media:
Figure out which social media platform will best suit your travel blog
Using just one social media platform to market your travel blog is a big deal in itself. So, you’re thinking if you use several social media platforms then it might just make the big break for your blog. Well, not exactly.
I know a guy who made of mistake of using all social media platforms for his blog. Don’t be that guy.
Blogs have different types of themes. Figure out what yours is and then take on from there.
Write with your own voice
I know what you’re thinking. We’re talking about social media marketing here and here I am blabbering about writing.
I know you think writing is for blogging and not for marketing but I beg to differ. I mean, what I marketing anyway? Marketing means that you are going to persuade people to care about what you do. It means that you are going to persuade people to care about your blog. How are you going to do that without the help of writing?
Surely, if you plan to share your blog on social media without any form of caption or writing then no one is going to care about your posts. You have to convincing. The only way you’ll be able to convince anyone of anything is if you can convey a message, something you can only do through writing or through videos or audios. Still, you’re going to need a script then, and that would require some writing.
So where am I getting at? Whether you’re going to write a caption or script, you should use your own voice.
Why?
Well, let’s face it.
No single brand has ever been sold due to its advertisements. They are sold because customers need it. Its either they need a high-quality product or they need something cheap. So, they make the first buy. That first experience between the product and the customer determines whether there is going to be another visit in the counter.
If the product is good then a good relationship will be developed with the buyer, but if not, the buyer will certainly just ignore the product the next time he walks pass it in the grocery or mall.
Well, the point is sales talk or advertisement rarely convinces people to take the first bite. So, in your case, people are not going to click on your link if you don’t have even the shortest caption for your social media post.
You have to write something that will hook the viewers. How do you do that? You have to write with your own voice. It has to appear genuine. Don’t make it sound as if you’re just trying to get people to look at your site. It has to display humanity.
Stay updated
This doesn’t mean that you have to checkup your notifications bar every single time. What I mean is that you should know all about the latest trends.
Why?
Well, let’s face it. No matter how many statuses you post each day, there are only a number of people who will actually get to see them.
How do you expect to increase your page view that way?
You have to make sure that your posts are discoverable. What do I mean by discoverable? I mean when people search for their personal interests on social media, your post would be one of the things that will come up.
You have to know the things that are popular. Search for certain keywords that are popular to your target audience. Once you gather the keywords, make sure to apply those keywords to your posts.
Well, that’s basically it. There’s nothing much about social media marketing. What really matter is you’re getting your message across. It’s the only way you’ll get to persuade them to come to your blog.
Lt me give you a tip. Your social media marketing tactics won’t matter if you don’t have good content. They may be persuaded to visit your site, but unless you have to good content then they won’t be coming back anytime soon. So, get that one thing off your checklist before you think about run a social media marketing.
Author Bio
Wade is an essayist at wedoessay.com He incorporates nature’s beauty in his writing. Besides excellence, he puts his lovely wife and two kids at the center of his craft. He is fond of physical contact sports and considers South America as a haven for tourists.
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